Curated by + B1B2B3
Curated by. is a brand with a carefully considered collection of timeless, unique objects.
Their selection is composed both of top-quality goods which are locally self-produced to the very detail, and thoughtfully picked objects made in collaboration with international artists and designers. They believe in inspiring a lifestyle based on a slow-consumption model, where quality comes before quantity. More info at curatedbyshop.com
This local association aims to improve the quality of life of people with visual disabilities and promotes their social integration. Throughout more than 20 years, they have been informing society about the problems posed by a visual disability, as well as promoting scientific research and carrying out socio-cultural activities adapted for people with visual disabilities. More info at b1b2b3.org
A brief explanation of the Curated by + B1B2B3 collaboration
Anna Morancho is part of the B1B2B3 Association. She has 5% of visibility and loves photography. She shot all the photos of the campaign as a way to demonstrate that people with visual impairment are perfectly capable of developing a creative work.
We've embroidered 'Curated by.' in Braille, as a way to raise awareness about the visual impairment.
By developing the photo campaign with a blind person we wanted to make a consideration of how important the aesthetics in the fashion world is. By doing this exercise we created a more naif and pure relationship with the product. The campaign itself doesn't look the product to be shown perfectly, cause Anna cannot see the product at all, we had a more relaxed approach of the shooting, experimenting, laughing and letting Anna invision her own particular way of seeing.
Although it is worth saying that most people who are blind don’t know braille. More and more people with visual impairments use audio books, voice-recognition software and other technology to read and write.
The T-shirt is locally manufactured in Barcelona and it is made from 100% organic cotton.
Blindness is not about not-seeing, visual impairment has a whole range of visual disfunctions. Adriana Sun has done an artistic interpretation of some of them thanks to the testimony of different people from the Association.
Say hi to Anna Morancho!
Adriana Sun has represented the loss of vision through blurry images that have resulted in a beautiful composition of abstract colors.
This is a frame from one of Adriana's video where she represents the dysfunction of a person suffering from patched vision.
Suffering from loss of visual field is just being able to see the center of the eye. Little by little the darkness invades the visual field, leaving only the center visible
50% of the profits of the T-shirt are destined to help the association to improve the quality of life of people with visual disabilities and promote their social integration.